Asko .UK vs Miele — Comparison

The ASKO W1094W.UK at £929 and the Miele WEB365WCS at £999 are both premium 1400rpm washing machines from European brands known for longevity. The ASKO offers a larger 9kg drum, while the Miele is an 8kg model.

ASKO, the Swedish premium brand, builds washing machines with robust steel construction, stable suspension and a focus on long service life, and its machines are known for quiet running and effective washing. The Miele WEB365WCS comes from Miele's W1 range, featuring Miele's honeycomb drum, designed to protect fabrics, and Miele's commitment to testing machines for a 20-year lifespan. Miele's PowerWash or similar technologies deliver strong cleaning with efficient water use.

The ASKO offers an extra kilogram of capacity for £70 less, which suits larger households. The Miele suits buyers who want Miele's renowned fabric care, extensive programme range and established service network. Both are long-term investments rather than budget buys, so the cost per year of use is lower than the price suggests if the machine lasts well over a decade.

Bottom line: choose the ASKO W1094W.UK at £929 if you want a durable 9kg premium washing machine for slightly less. Choose the Miele WEB365WCS at £999 if you want Miele's honeycomb drum fabric care and proven longevity.