Sage vs Smeg Kettles

Sage makes premium kettles from £99 for the Smart Kettle and the Soft Top Luxe 1.7L in Mint Frosting or Rosewater Meringue, and £119 for the Soft Top Luxe Kettle. Smeg ranges from the KLF05WHUK 0.8L mini kettle at £119 and the WKF01PK 2.3L whistling kettle at £119, through the KLF04PBUK 1.7L with seven temperatures at £160, to the KLF03WHMUK 1.7L 3000W kettle at £189.

Sage's models are rated at 2400W and feature 360-degree bases, while the Smeg KLF03WHMUK is rated at 3000W and the mini kettle at 1400W. Sage's distinctive features are its soft-opening lid, which opens slowly to prevent splashes, and the Smart Kettle's variable temperature control for green, white and black teas, plus a keep warm function. Smeg's strengths are retro styling and practical details. The KLF04PBUK offers seven temperature settings and a stainless steel filter, the KLF03WHMUK includes a limescale filter, and the whistler has a steam whistle and a cool-touch handle.

Sage suits tea and coffee enthusiasts who want precise temperature control and a splash-free lid, especially if they already own Sage appliances. Smeg suits people who want a retro look across different sizes, from a single-cup mini kettle to a family-sized whistler that works on any hob. The mini kettle is a good fit for a small flat or office, while the 1.7L Smeg models suit households that boil water several times a day. Buyers choosing on price should note that Sage's cheapest kettle at £99 undercuts every Smeg model here.

Bottom line: choose Sage if you want precise tea temperatures and a splash-free soft-opening lid from £99. Choose Smeg if you want retro styling, a choice of sizes and a seven-temperature or whistling model from £119 to £189.